Will Akshaya Tritiya drive a surge in real estate demand?
If you are going to make a large investment, Akshaya Tritiya is said to be the ideal time for buying real estate, property, or even a new house. Traditionally regarded as an auspicious occasion, the festival is believed to bring long-term success and prosperity to such investments, with property often seen as an appreciating asset that can benefit generations to come.
With the Reserve Bank of India (RBI) cutting the repo rate twice in 2025, bringing borrowing costs lower, the real estate market could see an uptick in demand this Akshaya Tritiya.
The reduced EMIs could make home loans more affordable, encouraging potential buyers to step into the market, particularly for luxury and high-end properties.
Pratik G Chheda, Partner at The Platinum Group, points out that Akshaya Tritiya has long been a key day for high-value investments, with real estate at the top of the list. He notes that in recent times, demand for luxury properties, especially in emerging micro-markets like Navi Mumbai, has been strong. “Buyers are viewing real estate as a secure, long-term asset offering both financial appreciation and emotional value,” Chheda says.
This shift reflects a broader trend towards investing in properties that provide both lifestyle and long-term financial benefits.
Dhiren Tharwani, Director at Tharwani Realty, sees a surge in interest from new-age homebuyers, particularly in markets like Kalyan, Dombivli, and Navi Mumbai. “There is a strong demand for properties that combine lifestyle-driven design with long-term value,” Tharwani observes.
The changing infrastructure in these areas has made them more attractive to homebuyers, who are looking for investments that offer both luxury and stability.
Real estate interest is also growing in tier 2 cities like Jaipur. According to Amrita Gupta, Director at Manglam Group, first-time homebuyers see Akshaya Tritiya as the ideal occasion to step into property ownership. Gupta highlights that properties in these cities are becoming more appealing, particularly as prices have surged by up to 65% in recent years.
“There’s a noticeable shift towards tier 2 cities, driven by improved connectivity and infrastructural upgrades,” Gupta explains.
These cities are emerging as attractive destinations for both residential and plotted developments. While sentiment remains positive, experts also point out a change in buyer profile.
According to Ashish Bhutani, CEO of Bhutani Infra, today’s customers are more discerning and thoughtful. “Buyers are evaluating projects based on location, future growth, and long-term value – not just festive discounts. There’s also steady demand for commercial properties where infrastructure and connectivity are strong,” he noted.
The demand for second homes is also seeing steady growth, especially in high-demand locations like Goa.
Aditya Kushwaha, CEO of Axis Ecorp, notes that high-net worth individuals (HNIs) often use Akshaya Tritiya as an opportunity to invest in premium holiday homes and villas. “The second home market is gaining momentum as buyers see these properties as both lifestyle enhancements and smart investments,” Kushwaha says.
Flexible ownership models, like fractional ownership, are helping lower the entry barriers, making these premium properties accessible to a wider range of investors.
“We are witnessing a clear uptick from HNIs and seasoned investors who view real estate as a hedge against inflation and market volatility,” said Manoj Dhanotiya, Founder & CEO, Micro Mitti. He added that today’s demand is more sophisticated, with interest in appreciating land assets, fractional ownership, and premium plotted communities.
The cultural and emotional appeal of the festival continues to play a role. “This season, real estate demand is not just sentiment-driven but reflects a deeper shift in lifestyle priorities,” said Pavan Kumar, Founder of White Lotus Group. He noted that homeownership today represents security, self-expression, and a sense of belonging – values that align with the idea of new beginnings during festivals.
At Omaxe Ltd., Managing Director Mohit Goel said the company sees consistent spikes in interest during Akshaya Tritiya, especially in high-potential, well-connected areas.
Harinder Dhillon, Senior Vice President of Sales at BPTP, said that festive deals and flexible plans are contributing to positive market sentiment. “Luxury housing hubs like New Gurugram, Dwarka Expressway, and Southern Peripheral Road are seeing demand from corporate leaders and expatriates alike,” he said.
While the recent rate cuts have made home loans more affordable, the rising property prices may, however, offset some of the benefits. According to ANAROCK Research, housing prices in India’s top seven cities increased by 17% year-on-year in Q1 2025, with some cities like NCR and Bengaluru seeing a steep rise of 34% and 20%, respectively.
In conclusion, while the lower EMIs resulting from the RBI’s rate cuts may encourage more buyers, especially in luxury and second-home markets, the increasing property prices could temper the impact.
