Ashish Bhutani, CEO, Bhutani Infra, said that the shift reflects a growing awareness of the role real estate plays in combating climate change while enhancing the quality of urban living. Green real estate not only addresses environmental challenges but also adds value for buyers by fostering healthier and more sustainable lifestyles.
He said that people are increasingly viewing their homes as an extension of their values and environmental consciousness is at the forefront.
“Developers recognise the immense potential of eco-friendly projects to meet this demand, whether through renewable energy systems, efficient waste management or smart technologies that optimise resource use. By integrating healthier and more sustainable lifestyles practices into developments, developers aim to create spaces that are modern, responsible and aligned with the aspirations of a forward-thinking India,” he said.
What is Driving this Shift?
Pavan Kumar, CEO and founder, White Lotus Group, said that growing awareness about climate change is a key factor that is pushing developer to explore new avenues in the real estate sector.
“A long-term perspective on how we inhabit the planet, features like maximising natural ventilation, incorporating rainwater harvesting systems or using low-impact construction techniques are expected to further keep the demand graph growing,” he said.
Green Construction
Harinder Dhillon, Senior Vice President Sales, BPTP, said that builders today have a strong focus on sustainability and ESG (Environmental, Social, and Governance) principles. Green construction goes beyond environmental sustainability to economic savings and enhanced well-being.
“Green construction reduces energy costs by 20-30% and water consumption by 30-50%, respectively. This change represents a long-term shift in thoughts about development. Given that these characteristics provide long-term savings and promote a healthier planet, buyers are placing a higher priority on eco-friendly materials, renewable energy sources and energy-efficient designs,” he said.
As the forward-thinking investments foster resilience in both the environment and the economy, ensuring long-term demand, increasing asset value and creating a legacy of lasting impact. The tier 2 cities are aligned to benefit this endeavour as the landscape supports eco living.
“In the future of real estate, sustainability is becoming the blueprint for success. As buyers become more discerning and prioritize eco-conscious living, new age and well funded developers are investing in green innovations will not only create value for the planet but also for the communities they build,” Mohit Malhotra, founder & CEO, NeoLiv, said.