Gen Z buyers are entering the real estate market with gusto
Amenities are key
Magazine mentions, “Aspects such as wellness, safety, and sustainability, once peripheral, are now central to homebuyers’ considerations. Projects integrating healthcare facilities are gaining traction, reflecting a shift towards holistic living preferences. For Gen Z buyers in India, financial prudence is paramount. Developers are adapting to these trends by identifying and aligning with evolving city centres and employment hubs, recognising the importance of proximity to these areas in attracting Gen Z buyers.”“Realtors too are adopting diverse strategies to attract Gen Z luxury homebuyers, focusing on technology integration, flexible floor plans, seamless indoor-outdoor designs, and sustainability,” shares Pavan Kumar, founder, and CEO of a real estate company.
