What is driving millennials towards luxury housing?
Millennials are transforming luxury housing into a concept rooted in sustainability and practicality. They are redefining luxury housing by focusing on authenticity, sustainability and functionality.
In 2024, the luxury housing market in India is experiencing a significant transformation driven by millennials. According to the latest Knight Frank report, a 40 per cent surge has been seen in luxury home sales across India in 2024 so far, underscoring the new generation’s growing interest in high-quality living spaces.
Pavan Kumar, founder and CEO, White Lotus Group, said that the new generation prioritises homes that resonate with their values, shifting away from traditional opulence towards eco-conscious living spaces. For them, luxury is a mindful investment, not just in beautiful design but in well-being.
Recent reports show that in cities like Delhi, Mumbai and Bangalore, the demand for such residences is on the rise, reflecting a desire for luxury defined not just by aesthetics but by a commitment to a responsible lifestyle.
“Now, luxury is not just about aesthetics. The new generation people seek homes with energy-efficient designs and eco-friendly materials as they understand that true luxury lies in minimising environmental impact while maximising comfort. Flexible living spaces are also key, with layouts that seamlessly transition between work and relaxation,” he said.
Ashok Chhajer, CMD, Arihant Superstructures, said that millennials are increasingly interested in luxury housing due to their changing lifestyle preferences, growing financial independence and desire for convenience.
“This demographic views property ownership as a symbol of success and individuality, making upscale, modern homes highly appealing. The shift toward hybrid work models has further increased the demand for homes that provide both comfort and functionality,” Ashok said.
“For today’s young generation, investing in luxury housing is not just about securing a property, but it is about making a long-term commitment to quality of life and personal fulfilment,” Mayank Ruia, founder & CEO, MAIA Estates, said.
